Academic Catalog

BA4717 MARKETING RESEARCH

Course Code:	3124717
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:	Prof.Dr. CENGÝZ YILMAZ
Offered Semester:	Fall Semesters.
Prerequisite:	Set 1: 3121502 Set 2: 3122701 Set 3: 3160152 Set 4: 3125702 Set 5: 3160371 Set 6: 3125509
One of the sets above should be completed before taking BA4717 MARKETING RESEARCH .

Course Content

Hands-on introduction to empirical methodology for market research applications. Problem formulation. research design. measure development. scaling techniques. attitude measurement. simple and applied multivariate analysis. report writing. An extensive term project enables the student to put the course content into practice.