BA5702 MARKETING MANAGEMENT
| Course Code: |
3125702 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
Assoc.Prof.Dr. ÇAÐRI TOPAL |
| Offered Semester: |
Fall Semesters. |
Course Content
Designed exclusively for the M312 student. Focuses both on the introduction of marketing concepts and managerial decision making regarding the marketing function. Strategic planning and the marketing management process; consumer and organizational markets; segmentation, targeting, positioning; product, pricing, distribution, and integrated marketing communications decisions; marketing control.
