BA5722 MARKETING STRATEGY
| Course Code: |
3125722 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall or Spring Semesters. |
| Prerequisite: |
Set 1: 3122701
, 3125702 , 3160371 |
| The course set above should be completed before taking
BA5722 MARKETING STRATEGY . |
Course Content
The course is designed to integrate and extend fundamental marketing concepts and apply them to business problems. Focus is on studying strategic issues relating to selection of business and segments in which to compete and how to spread resources across products and elements of the marketing mix. Case and simulation methodologies are employed.
