BA4726 UNDERSTANDING CONSUMPTION IN CONTEXT
| Course Code: | 3124726 |
| METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. EMÝNEGÜL KARABABA |
| Offered Semester: | Fall Semesters. |
| Prerequisite: | Set 1: 3122701
Set 2: 3125702 Set 3: 3160371 |
| One of the sets above should be completed before taking BA4726 UNDERSTANDING CONSUMPTION IN CONTEXT . | |
Course Content
This module seeks to develop an interdisciplinary, theoretically informed understanding through an active piece of primary research into consumer behavior, consumer identities, and consumer experience. It aims to understand how consumers utilize consumption as a social process in their everyday lives. Various qualitative research methods are thought and conducted by students.Prerequisites: BA 2701