BA5730 DIGITAL MARKETING AND ADVERTISING
| Course Code: |
3125730 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
| Prerequisite: |
Set 1: 3122701
, 3125702 , 3160371 |
| The course set above should be completed before taking
BA5730 DIGITAL MARKETING AND ADVERTISING . |
Course Content
This course provides students with the basis of strategy formulation and analytical approaches for creating and using websites. YouTube videos. social networks. search engines and other new e-media tools for marketing. The course is designed to get students to think like a digital marketing professional. and to give them experience with industry-relevant hands-on assignments and exercises. Course is focused on developing e-marketing strategies and applications - not technology development.
