Academic Catalog

BA5726 UNDERSTANDING CONSUMPTION IN CONTEXT

Course Code:	3125726
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	8.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Graduate
Course Coordinator:	Prof.Dr. EMÝNEGÜL KARABABA
Offered Semester:	Fall and Spring Semesters.
Prerequisite:	Set 1: 3122701 Set 2: 3125702 Set 3: 3160371
One of the sets above should be completed before taking BA5726 UNDERSTANDING CONSUMPTION IN CONTEXT .

Course Content

This module seeks to develop an interdiciplinary .theoretically informed understanding through an active piece of primary research into consumer behaviour. consumer identities. and consumer experience.It aims to understand how consumers utulize consumption as a social process in their everyday lives.Various qualitative research methods are thought and conducted by students.