Academic Catalog

BA5722 MARKETING STRATEGY

Course Code:	3125722
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	8.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Graduate
Course Coordinator:
Offered Semester:	Fall or Spring Semesters.
Prerequisite:	Set 1: 3122701 Set 2: 3125702 Set 3: 3160371
One of the sets above should be completed before taking BA5722 MARKETING STRATEGY .

Course Content

The course is designed to integrate and extend fundamental marketing concepts and apply them to business problems. Focus is on studying strategic issues relating to selection of business and segments in which to compete and how to spread resources across products and elements of the marketing mix. Case and simulation methodologies are employed.