BA5718 INTERNATIONAL MARKETING
| Course Code: |
3125718 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
Lecturer DENÝZ ÇALIÞ |
| Offered Semester: |
Fall Semesters. |
| Prerequisite: |
Set 1: 3122701
, 3125702 , 3160371 |
| The course set above should be completed before taking
BA5718 INTERNATIONAL MARKETING . |
Course Content
The course introduces the student to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate, explores how managers analyze global opportunities, buyer behavior, competitors, and marketing research, describes global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix.
