BA5715 ADVERTISING PRACTICE
| Course Code: |
3125715 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
Lecturer HALUK MESCÝ |
| Offered Semester: |
Fall Semesters. |
| Prerequisite: |
Set 1: 3125702
|
| The course set above should be completed before taking
BA5715 ADVERTISING PRACTICE . |
Course Content
The course aims to develop in the student the capabilities of analyst, decision-maker, creative thinker, and planner in advertising and related fields of marketing communications by equipping them with teh knowledge and understanding of advertising theiry and practice.
