Academic Catalog

BA4730 DIGITAL MARKETING AND ADVERTISING

Course Code: 3124730
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 6.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator:
Offered Semester: Fall Semesters.
Prerequisite: Set 1: 3122701
Set 2: 3125702
Set 3: 3160371
One of the sets above should be completed before taking BA4730 DIGITAL MARKETING AND ADVERTISING .

Course Content

Understanding digital media tools. Measuring the effectiveness of digital media tools. Understanding social media. Developing strategies for social and digital media.