Academic Catalog

BA4718 INTERNATIONAL MARKETING

Course Code:	3124718
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:	Lecturer DENÝZ ÇALIÞ
Offered Semester:	Fall Semesters.
Prerequisite:	Set 1: 3122701 Set 2: 3125702 Set 3: 3160371
One of the sets above should be completed before taking BA4718 INTERNATIONAL MARKETING .

Course Content

Introduces the student to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate. Explores how managers analyze global opportunities, buyer behavior, competitors, and marketing research. Describes global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix.