Academic Catalog

BA4714 CONSUMER BEHAVIOR

Course Code:	3124714
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:	Assoc.Prof.Dr. ÇAÐRI TOPAL
Offered Semester:	Fall Semesters.
Prerequisite:	Set 1: 3125702 Set 2: 3122701 Set 3: 3160371
One of the sets above should be completed before taking BA4714 CONSUMER BEHAVIOR .

Course Content

Centers on the role of the consumer in the marketing process. Enables the student to understand why certain marketing strategies are more effective than others, how humans behave in the marketplace, and which social and cognitive mechanisms the consumer brings to the purchasing decisions. Strong managerial, psychological, and personal implications; individual, social, and marketing determinants of consumption behavior.