Academic Catalog

BA4713 PROMOTION MANAGEMENT

Course Code:	3124713
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:	Prof.Dr. CENGÝZ YILMAZ
Offered Semester:	Fall Semesters.
Prerequisite:	Set 1: 3122701 Set 2: 3125702 Set 3: 3160371
One of the sets above should be completed before taking BA4713 PROMOTION MANAGEMENT .

Course Content

Builds on the basic knowledge of marketing and focuses on the design and management of the promotion mix. Assumes an integrated marketing communications perspective and covers advertising, sales promotion, personal selling, direct marketing, publicity, and public relations. Cases, practical application assignments, and term projects are employed to emphasize applications.