Academic Catalog

THEA302 MEDIA ECONOMICS

Course Code: 6430302
METU Credit (Theoretical-Laboratory hours/week): 3(3-1)
ECTS Credit: 5.0
Department: Music And Fine Arts
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Assoc.Prof.Dr. MEHMET ALÝ UYSAL
Offered Semester: Fall Semesters.

Course Content

The course will explore the history and current practices of media systems both in Turkey and abroad. The students will be acknowledged by examining the particular strengths and weaknesses of broadcast television and print industry, media corporations, and audience research and therefore will able to evaluate and analyze the current trends in mass media and how the media market is operated and consumed.