Academic Catalog


Course Code: 2460455
METU Credit (Theoretical-Laboratory hours/week): 4(3-2)
ECTS Credit: 8.0
Department: Statistics
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Prof.Dr. ZLEM LK DA
Offered Semester: Fall and Spring Semesters.
Prerequisite: Set 1: 2460411
The course set above should be completed before taking STAT455 STATISTICAL BUSINESS ANALYTICS .

Course Content

General introduction to data structures; Statistical data collection and types of business data; Common business problems: customer analytics, segmentation, sales, demand, pricing, fraud, advertisement targeting; Introduction to marketing analytics, definition of marketing terms and definitions, statistical thinking for business problems; Exploratory data analysis and descriptive techniques for business data; Methods for acquiring and manipulating data; Applications of statistical methods for real business cases, machine learning algorithms; Data-centric decision support systems; Statistical applications & discussions.