Academic Catalog

BA702 INTRODUCTION TO MARKETING

Course Code: 3123702
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 5.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Academic Staff Dr. HANDE AYAYDIN HACIMEROLU
Offered Semester: Spring Semesters.

Course Content

The course is designed to introduce non-business students to the fundamental aspects of marketing as it relates to the whole business enterprise. Introductory coverage of major marketing concepts and decisions. Focuses on marketing`s macro role in society and its micro role in business and other organizations. For Non-Business Administration students only.