MMI725 GAMIFICATION AND PERSUASIVE GAMES
| Course Code: | 9090725 |
| METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
| ECTS Credit: | 8.0 |
| Department: | Multimedia Informatics |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Lecturer MURAT YILMAZ |
| Offered Semester: | Spring Semesters. |
Course Content
The goal of the course is to teach students the practical usage of the game elements in the business context to engaging todays customers of computer applications. In addition, the course lays the basics of game design theory to solve real world problems in IT context such as customer engagement, user motivation and retention. The goal is to help students to design multi-dimensional interaction and feedback mechanism by using dynamics of games.At the most basic level, gamification is a method to motivate users by using the game mechanics to drive game-like engagement and actions. In everyday life, however, most of them are often presented with job activities that are not attractive, i.e. boring chores or stressful tasks. To cope with this, the course will introduce game mechanisms into non-game tasks and activities to make them more game-like (i.e. fun, rewarding, desirable, etc.), so that customers or users would be motivated to take part in these tasks. In addition, the course covers the persuasive games and their applications, which is the art and science of persuasion through game-based representations and interactions of systems rather than the verbal form.