Academic Catalog

THEA301 MEDIA ECONOMICS

Course Code: 6430301
METU Credit (Theoretical-Laboratory hours/week): 3(3-1)
ECTS Credit: 5.0
Department: Music And Fine Arts
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Academic Staff YEM APLI
Offered Semester: Fall Semesters.

Course Content

The course will explore the history and current practices of media systems both in Turkey and abroad. The students will be acknowledged by examining the particular strengths and weaknesses of broadcast television and print industry, media corporations, and audience research and therefore will able to evaluate and analyze the current trends in mass media and how the media market is operated and consumed.