BA5729 MARKETING OF FINANCIAL PRODUCTS AND SERVICES
| Course Code: |
3125729 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
Attributes of financial services; marketing environment of financial services; financial consumer; financial products; pricing of financial products and services; promotion and distribution of financial products and services; product development; market segmentation; customer satisfaction; regulatory environment; strategic marketing o financial products and services.
