BA5721 RETAILING
| Course Code: |
3125721 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Masters |
| Course Coordinator: |
|
| Offered Semester: |
Fall or Spring Semesters. |
Course Content
This course aims to give the student an appreciation of the constant change and development in retailing. Introduces the student to basic qualitative and quantitative retail management concepts; provides the student with current examples of retailing concepts in action; improves the student`s skills in analyzing competitive situations and marketing opportunities.
