BA4155 AI IN BUSINESS AND DIGITAL TRANSFORMATION
| Course Code: |
3124155 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
AI in Business and Digital Transformation course explores how artificial intelligence is reshaping industries. business models. and leadership practices worldwide. The course introduces key concepts and strategic frameworks for leveraging Al in value creation. customer experience. operations. and decision-making.
