BA4154 NEUROSCIENCE APPLICATIONS FOR BUSINESS
| Course Code: |
3124154 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
This course integrates neuroscience. psychology and economics to comprehend the mechanisms behind decision making processes. Students will learn how brains generate decisions that will be helpful for improving relevant theories related to managerial decision making. Neuroscience offers valuable insights into managerial decision making and consumer behavior. making it a powerful tool for improving strategy and outcomes in business environments.
