BA3702 INTRODUCTION TO MARKETING
| Course Code: |
3123702 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
5.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Res.Dr. HATÝCE GONCA BULUR |
| Offered Semester: |
Spring Semesters. |
Course Content
The course is designed to introduce non-business students to the fundamental aspects of marketing as it relates to the whole business enterprise. Introductory coverage of major marketing concepts and decisions. Focuses on marketing`s macro role in society and its micro role in business and other organizations. For Non-Business Administration students only.
