Academic Catalog

BA701 PRINCIPLES OF MARKETING

Course Code: 3122701
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 6.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Assoc.Prof.Dr. EMNEGL KARABABA
Offered Semester: Fall Semesters.

Course Content

This is the first exposure to the marketing discipline for BA students. Introduction to the nature of marketing; development of marketing thought over time; marketing research; consumer behavior; segmentation, targeting, positioning; product development and policies; pricing methods and practices; distribution decisions; integrated marketing communications; marketing management are topics covered in the course.