BA2701 PRINCIPLES OF MARKETING
| Course Code: |
3122701 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Prof.Dr. EMÝNEGÜL KARABABA |
| Offered Semester: |
Fall Semesters. |
Course Content
This is the first exposure to the marketing discipline for BA students. Introduction to the nature of marketing; development of marketing thought over time; marketing research; consumer behavior; segmentation. targeting. positioning; product development and policies; pricing methods and practices; distribution decisions; integrated marketing communications; marketing management are topics covered in the course.
