STAT455 STATISTICAL BUSINESS ANALYTICS
| Course Code: |
2460455 |
| METU Credit (Theoretical-Laboratory hours/week): |
4(3-2) |
| ECTS Credit: |
8.0 |
| Department: |
Statistics |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Prof.Dr. ÖZLEM ÝLK |
| Offered Semester: |
Fall and Spring Semesters. |
| Prerequisite: |
Set 1: 2460291
|
| The course set above should be completed before taking
STAT455 STATISTICAL BUSINESS ANALYTICS . |
Course Content
General introduction to data structures; Statistical data collection and types of business data; Common business problems: customer analytics. segmentation. sales. demand. pricing. fraud. advertisement targeting; Introduction to marketing analytics. definition of marketing terms and definitions. statistical thinking for business problems; Exploratory data analysis and descriptive techniques for business data; Methods for acquiring and manipulating data; Applications of statistical methods for real business cases. machine learning algorithms; Data-centric decision support systems; Statistical applications & discussions.
