Academic Catalog


Course Code: 8310590
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 8.0
Department: Science And Technology Policy Studies
Language of Instruction: English
Level of Study: Graduate
Course Coordinator:
Offered Semester: Fall Semesters.

Course Content

Challenging the Role of Entrepreneurs; Opportunity Analysis: Five Phases to Success; Preparing A Cash Flow Forecast; Five Steps To Formulating A Successful Marketing Plan; Preparing The Marketing Analysis And Plan; Five Steps To Successful Database Marketing; What Is A Business Plan? Choosing Your Goals and Objectives; Setting Performance Benchmarks; Writing the Business Plan; How to Write a Loan Proposal; How to Apply for a Loan; Evaluating High-Growth Businesses; Deciding Whether to Go Public; Secure Method for E-Commerce; Trademarks; Copyrights; Patents; Documenting Your Ideas; Applying for a Patent; Trade Secrets; Which Form of Ownership is Best? Forms of Doing Business.