Academic Catalog


Course Code: 4300471
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 5.0
Department: Computer Education And Instructional Technology
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Assoc.Prof.Dr. TARKAN GRBZ
Offered Semester: Fall and Spring Semesters.

Course Content

This course offers participants the opportunity to explore the emerging business side of e-learning. Participants will explore organizational and strategic issues associated with developing and delivering e-learning though a wide range of topics including: e-learning business analysis, e-learning business design, e-learning marketplace, legal and ethical considerations, strategic partnership and funding, special issues in e-learning and the global environment, the future of e-learning business. Participants will be provided with the fundamental background knowledge of the business design principles, using business planning models, conducting product and market analyses, the development of business and marketing plans, the use of common business analysis tools, financing major investments, and analyzing various risk considerations. Participants examine private and publicly traded education companies that are marketing e-learning products and services to the consumer market and study the use of sound business practices and market processes impacting the success of e-learning enterprises, conduct business evaluations of e-learning enterprises, and learn strategies for funding new e-learning enterprises to support the development and implementation of effective e-learning programs.