EMBA5714 CONSUMER BEHAVIOR
| Course Code: |
8375714 |
| METU Credit (Theoretical-Laboratory hours/week): |
1(1-0) |
| ECTS Credit: |
8.0 |
| Department: |
Executive Master Of Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Masters |
| Course Coordinator: |
|
| Offered Semester: |
Fall or Spring Semesters. |
Course Content
Centers on the role if the consumer in the marketing process. Enables the students to understand why certain marketing strategies are more effective than others, how humans behave in the marketplace, and which social and cognitive mechanisms the consumer brings to the purchasing decisions.
