ADM4147 MEDIA AND OPINION
Course Content
The aim of the course is to understand the ambiguity concerning the role of press and broadcasting in politics. It analyses the nature and role of public opinion, the dynamics of the public opinion process, analysis of the numerous factors which shape or influence opinion, an evaluation of the mass media of communication (their role as molders and reflectors of public opinion and as instruments of propaganda, their structure of control, their performance), public opinion measurement, the competence of public opinion, the nature of propaganda, and consideration of several important types of propaganda (political propaganda, public relations, and advertising).
