EMBA5712 MARKETING RESEARCH PRACTICE
| Course Code: |
8375712 |
| METU Credit (Theoretical-Laboratory hours/week): |
1(0-1) |
| ECTS Credit: |
8.0 |
| Department: |
Executive Master Of Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
This course designed to introduce you to research methodology and application of research techniques and procedures in marketing. The primary goal in this course is to develop a sound understanding of research methods in marketing applications. The course will have a practical orientation and focus on the current practice of marketing research in the Turkish marketing environment.
