EMBA5711 MARKETING STRATEGY
| Course Code: |
8375711 |
| METU Credit (Theoretical-Laboratory hours/week): |
1(1-0) |
| ECTS Credit: |
2.0 |
| Department: |
Executive Master Of Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Masters |
| Course Coordinator: |
|
| Offered Semester: |
Fall or Spring Semesters. |
Course Content
Competition, competitive processes, and marketing; strategy making and implementation issues in marketing; managing business relationships;managing customer relationships ; date-based marketing decision making; pricing practices; promotions practices; product design and related issues; behavioral and structural issues in channels management; performance metrics and measurement issues in marketing;digital age and marketing applications.
