EMBA5701 MARKETING MANAGEMENT FOR EXECUTIVES
| Course Code: |
8375701 |
| METU Credit (Theoretical-Laboratory hours/week): |
2(2-0) |
| ECTS Credit: |
8.0 |
| Department: |
Executive Master Of Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
This course focuses both n the introduction of marketing concepts and managerial decision making regarding the marketing function. The course is designed for students who have little or no formal training in marketing. Especially designed for business professional who work with marketing professionals n a day-to-day basis, managers who want to know more about marketing, small business owners who need to understand basic marketing concepts. Covered with a case-based and highly applied perspective.
