IE515 PRICING AND REVENUE MANAGEMENT
| Course Code: |
5680515 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Industrial Engineering |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
Prof.Dr. SERHAN DURAN |
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
Price-response function. price response with competition. price differentiation. volume discounts. opportunity cost. variable pricing. markdown pricing. first-price auctions. second-price Auctions. English suctions. vickrey auctions. booking control. protection levels. network bid price control.
