IE515 PRICING AND REVENUE MANAGEMENT
| Course Code: |
5680515 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
8.0 |
| Department: |
Industrial Engineering |
| Language of Instruction: |
English |
| Level of Study: |
Graduate |
| Course Coordinator: |
Prof.Dr. SERHAN DURAN |
| Offered Semester: |
Fall and Spring Semesters. |
Course Content
Price-response function, price response with competition, price differentiation, volume discounts, opportunity cost, variable pricing, markdown pricing, first-price auctions, second-price Auctions, English suctions, vickrey auctions, booking control, protection levels, network bid price control.
