IE486 RETAIL MANAGEMENT
| Course Code: |
5680486 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
5.0 |
| Department: |
Industrial Engineering |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Assoc.Prof.Dr. ÖZGEN KARAER |
| Offered Semester: |
Fall Semesters. |
Course Content
Retail business models; retail supply chain design; assortment optimization; markdown pricing and promotion management. customer relationship management; multi-channel management and electronic retailing.
