Academic Catalog


Course Code: 5680486
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 5.0
Department: Industrial Engineering
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Academic Staff Dr. ZGEN KARAER
Offered Semester: Fall Semesters.

Course Content

Retail business models; retail supply chain design; assortment optimization; markdown pricing and promotion management, customer relationship management; multi-channel management and electronic retailing.