Academic Catalog

PES519 SPORTS MARKETING

Course Code:	4530519
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	8.0
Department:	Physical Education And Sports
Language of Instruction:	English
Level of Study:	Graduate
Course Coordinator:	Prof.Dr. MEHMET SETTAR KOÇAK
Offered Semester:	Fall Semesters.

Course Content

Develop an understanding of theories and principles required in marketing in various sport setting. Students will gain insights into who the sport consumer is, why people consume sports and when market segmentation is essential to successful marketing.