BUS479 DIGITAL MARKETING
| Course Code: |
3530479 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Assoc.Prof.Dr. ÇAÐRI YALKIN |
| Offered Semester: |
Fall Semesters. |
| Prerequisite: |
Set 1: 3530271
|
| The course set above should be completed before taking
BUS479 DIGITAL MARKETING . |
Course Content
Understanding digital media tools. Measuring the effectiveness of digital media tools. Understanding social media. Developing strategies for social and digital media.
