BUS476 RETAILING
Course Code: | 3530476 |
METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
ECTS Credit: | 6.0 |
Department: | Business Administration |
Language of Instruction: | English |
Level of Study: | Undergraduate |
Course Coordinator: | Lecturer Dr. BURÇAK ÖZOÐLU |
Offered Semester: | Fall Semesters. |
Prerequisite: | Set 1: 3530271 |
The course set above should be completed before taking BUS476 RETAILING . |
Course Content
The course aims to give the student an appreciation of the constant change and development in retailing. It introduces the students to basic qualitative and quantitative retail management concepts provides the student with current examples of retailing concepts in action: improves the student’s skills in analyzing competitive situations and marketing opportunities.Prerequisites: BUS 271.