BUS475 PROMOTION MANAGEMENT
| Course Code: |
3530475 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
|
| Offered Semester: |
Fall Semesters. |
Course Content
Builds on the basic knowledge of marketing and focuses on the design and management of the promotion mix. Assumes an integrated marketing communications perspective and covers advertising, sales promotion, personal selling, direct marketing, publicity, and public relations. Cases, practical application assignments, and term projects are employed to emphasize applications.
