BUS474 CONSUMER BEHAVIOUR
| Course Code: |
3530474 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Assist.Prof.Dr CARTER MANDRIK |
| Offered Semester: |
Fall Semesters. |
Course Content
This course centers on the role of the consumer in the marketing process, enables the student to understand why certain marketing strategies are more effective than others, how humans behave in the marketplace, and which social and cognitive mechanisms the consumer brings to the purchasing decisions. Strong managerial, psychological, and personal implications; individual, social, and marketing determinants of consumption behavior are covered in the course
