BUS472 PRINCIPLES OF ADVERTISING
| Course Code: |
3530472 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Assoc.Prof.Dr. YASEMÝN M. UZGÖREN |
| Offered Semester: |
Fall and Spring Semesters. |
| Prerequisite: |
Set 1: 3530271
|
| The course set above should be completed before taking
BUS472 PRINCIPLES OF ADVERTISING . |
Course Content
The course aims to introduce the student to an overview of the world of advertising industry and provide the fundamentals for developing, creating and implementing advertising campaigns based on strategic marketing principles and planning. The idea of the course is to develop students` knowledge and understanding of the advertising process. By the end of the course students will grasp the role of advertising and get familiar with the basic concepts and terminology used in the business.
