Academic Catalog

BUS471 MARKETING RESEARCH

Course Code:	3530471
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:
Offered Semester:	Fall or Spring Semesters.
Prerequisite:	Set 1: 3530152 , 3530271 Set 2: 3530271 , 3540112
One of the sets above should be completed before taking BUS471 MARKETING RESEARCH .

Course Content

Hands-on introduction to empirical methodology for market research applications. Problem formulation, research design, measure development, scaling techniques, attitude measurement, simple and applied multivariate analysis, report writing. An extensive term project enables the student to put the course content into practice