BUS411 E-TECHNOLOGIES AND MANAGERIAL APPLICATIONS
Course Code: |
3530411 |
METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
ECTS Credit: |
6.0 |
Department: |
Business Administration |
Language of Instruction: |
English |
Level of Study: |
Undergraduate |
Course Coordinator: |
Assoc.Prof.Dr. YASEMÝN M. UZGÖREN |
Offered Semester: |
Fall Semesters. |
Course Content
The course starts with the key issues of e-Technolo-gies, e-Business, e-Government, and e-Commerce. Then the infrastructure, business environment, business strategy, CRM, SCM topics are discussed. Hands-on exercises and a term project will enable the students learn the basics by doing.