Academic Catalog

BUS411 E-TECHNOLOGIES AND MANAGERIAL APPLICATIONS

Course Code: 3530411
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 6.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Assoc.Prof.Dr. YASEMÝN M. UZGÖREN
Offered Semester: Fall Semesters.

Course Content

The course starts with the key issues of e-Technolo-gies, e-Business, e-Government, and e-Commerce. Then the infrastructure, business environment, business strategy, CRM, SCM topics are discussed. Hands-on exercises and a term project will enable the students learn the basics by doing.