BUS391 INNOVATION MANAGEMENT
| Course Code: | 3530391 |
| METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Lecturer BORA GÜNGÖREN |
| Offered Semester: | Fall Semesters. |
Course Content
This course is intermediate and advanced study of innovation management, focusing on radical innovation, which is a critical aspect of firmmanagement in the global era. It will address the question of how firms survive in the era of globalization. In recent years, major multinational firms found themselves met with competition from small and medium start-ups that challenged giant firms with quick and radical innovation strategies. The radical innovation strategies were successful in the market place, as traditional innovation strategies of
incremental changes couldn`t survive new market challenges from new firms. This course provides students with existing and new theories of radical innovation through various case studies. Students are required to complete both take home and in classassignments, as well as developing their own cases.