BUS271 PRINCIPLES OF MARKETING
| Course Code: |
3530271 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-0) |
| ECTS Credit: |
6.0 |
| Department: |
Business Administration |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Assoc.Prof.Dr. ÇAÐRI YALKIN |
| Offered Semester: |
Fall Semesters. |
Course Content
Introduction to the nature of marketing; development of marketing over time; consumer behavior; market segmentation; product development and policies; pricing methods and practices; distribution. marketing communications; marketing research; international marketing; contemporary issues in marketing.
