Academic Catalog

BUS271 PRINCIPLES OF MARKETING

Course Code: 3530271
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 6.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Assist.Prof.Dr CARTER MANDRIK
Offered Semester: Fall Semesters.

Course Content

Introduction to the nature of marketing; development of marketing over time; consumer behavior; market segmentation; product development and policies; pricing methods and practices; distribution, marketing communications; marketing research; international marketing; contemporary issues in marketing.