BAS121 PRINCIPLES OF BEHAVIORAL SCIENCES
Course Content
The human element is a fundamental component of management. This course introduces students to the fundamental concepts and research in social psychology. The course thus focuses on how social factors influence individual behavior. Topics include basic research methods, causes and effects of biases, attribution, happiness, depression, individualism, collectivism, conformity, gender, corruption, communitarianism, persuasion, groups and productivity, diversity and prejudice, and conflict. The implications for managers in these areas are a major focus for this course.
