Academic Catalog

ID727 FUNDAMENTALS OF DATA ANALYSIS FOR POSITIVE USER EXPERIENCE

Course Code: 1250727
METU Credit (Theoretical-Laboratory hours/week): 3(2-2)
ECTS Credit: 8.0
Department: Industrial Design
Language of Instruction: English
Level of Study: Graduate
Course Coordinator: Prof.Dr. OWAIN FRANCIS PEDGLEY
Offered Semester: Fall and Spring Semesters.

Course Content

Review of fundamental concepts related to positive user experience. Overview of qualitative. quantitative. and mixed methods appropriate for user experience research. Introduction to basic data analysis techniques including entering data. coding. clustering. and data visualization. Approaches to interpreting data and results to generate research insights. Review of strategies for reporting user experience research findings.