Academic Catalog

ID718 STRATEGIC DESIGN

Course Code: 1250718
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 8.0
Department: Industrial Design
Language of Instruction: English
Level of Study: Masters
Course Coordinator:
Offered Semester: Fall Semesters.

Course Content

This course examines the relationship between design and corporate strategy. Course themes include levels of design functions within an organization, tools for design innovation, and how design can be utilized as a competitive and strategic tool. The course also discusses the economic value of design through case studies from Turkey and other countries.