Academic Catalog

ID718 STRATEGIC DESIGN

Course Code: 1250718
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 8.0
Department: Industrial Design
Language of Instruction: English
Level of Study: Masters
Course Coordinator: Prof.Dr. GÜLAY FATMA HASDOÐAN
Offered Semester: Fall Semesters.

Course Content

Relationship between design and corporate strategy. Levels of design functions within an organization; tools for design innovation; design as a competitive and strategic tool. Economic value of design through case studies from Turkey and other countries.